I had the pleasure of working with celebrity, influencer and race car driver Hailie Deegan as part of a brand partnership with Idahoan. In collaboration with Hailie, I concepted the idea to create a series of stunts with her that involved Idahoan mashed potatoes. The content lived primarily on social and Youtube, although we did capture additional assets while we had her.

For the stunts, Hailie saw how many mashed potato cups she could jump on her dirt track, crashed through a tower of cups in super slow mo, and then had her boyfriend ride shotgun around her dirt track while he tried to eat a mashed potato cup without spilling anything. This content achieved the highest KPIs of any Idahoan social posts in the past three yers.