Real Potatoes. Real Easy.
As CCO at Brandon, I helped lead the pitch that won the top 10 CPG brand, Idahoan. At the time, I was just starting to build out our in-house production company. And Idahoan became our first big, national account. In two years, we shot and produced numerous TV spots, recipe videos, advertising, social media and more. In addition, I helped lead the charge to focus the brand’s efforts on a new tagline, “Real Potatoes. Real Easy.” Check out some of the work below.
Real Holidays
The holidays are hectic, but Idahoan is there to help make things a little easier. You can make real mashed potatoes really fast, so that you can spend more time making memories, and less time making meals.
12 Days of Taters
We created a lot of “moment in time” campaigns for Idahoan. And around the holidays, we executed a campaign we called 12 Days of Taters. The campaign featured two holiday commercials, print, social, recipe videos and a variety of social content. This was all done on a VERY small budget, FYI.
Social
We also create a lot of content for Idahoan on social and have a lot of fun in the process. From emotional support potatoes to recipe content and more, we’ve helped ramp up their followers and engagement by upwards of 500% since we took over.
