eCommerce & Digital Ecosystems

I’ve worked on many eComm brands and have spent a lot of time crafting the digital ecosystems needed to tell the story and drive conversions. From creating brand guides and building effective sites to developing the digital and advertising assets needed to be successful, I’ve done it for many brands over the years. In fact, I’ve achieved 200% - 400% increases in sales for 6 different eComm brands that I’ve led creatively. The example below is for Williams Knife Company. I led and helped execute the crafting of the brand guide, eComm site, Amazon store, photo and video assets, 3D assets for content, print ads, digital, catalogs, packaging, social, email and more. Along the way, the work I created helped Williams become one of the most respected knife brands in the business as well as exceeding our KPIs for sales and conversions.