Building Denny’s Hamlin’s Mobile Denny’s

NASCAR champ Denny Hamlin's first love wasn't racing. It was Denny's. That's why he built his own mobile Denny's to take with him on the road during the NASCAR season. Denny Hamlin calls it his Denny's Denny's, and it's awesome.

I had a lot of fun helping our team create this partnership and content series along with a great team of people. Since he’s a famous NASCAR celeb, we didn’t get a lot of time with him to shoot content. But we helped make the most of our short time by scripting, concepting and creating a ton of video and social content.

The partnership was a huge success as sales numbers exceeded KPIs and benchmarks across the board.

Credits: John Cornette, Craig Melchiano, Rick Bryson