The World’s Strongest Coffee

Black Insomnia has some pretty powerful coffee. And through research, we found they could make the claim that they were the World’s Strongest Coffee. I came up with the idea to take one of our coffee beans and create illustrations around it that showed off the coffee’s blast of caffeine power. The result is this National Addy award-winning campaign that helped generate awareness and sales beating our metrics by 25%.

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Denny's + Atari Campaign

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GE Product Launch