Reorganizing an agency. Rebuilding its capabilities. Creating 3 new entities.
When I started as Scoppechio’s CCO in 2017, I was fortunate enough to get to lead the creative aspect of an agency transformation. I reorganized and reset the bar for the creative department of 60+ personnel, managed and grew our content production capabilities into a 10+ person team we made into a stand alone company called The 3, helped reshape the agency’s approach to digital marketing while leading the interactive team, helped lead and win 10+ creative pitches, and created award-winning work while receiving press in Adweek for the first time in the agency’s history.
I also had the opportunity to help reorganize Scoppechio into 3 separate agencies in 2020 as we evolved into The Ovare Group holding company. We kept Scoppechio as the general agency, started &Well, a healthcare and education agency, and started Ad Cucina, a restaurant agency. I oversaw all 3 entities as CCO and oversaw The 3 Productions as well until it was large enough to become a stand alone entity. Check out a sampling of some of the work I oversaw and helped execute, write, and create.
The Coxswain Leadership Award
Every year, The CEO of the OvareGroup recognizes an individual or individuals across the network that exemplifies outstanding leadership, creativity and results. I was fortunate enough to receive this award. The recipient has their name etched into an oar that is displayed for a year at the company headquarters.
Some achievements I’m most proud to be a part of:
Helped lead and win 10+ new business wins
Work recognized multiple times in Adweek and many award shows for the first time in the agency’s history
Led the interactive team and grew its profits by 50%
Coxswain Leadership Award given by the CEO of the OvareGroup
Helped start and grow our in-house production company helping turn it into a 10+person team in less than two years.
Rebooted and refreshed the creative department, our digital work, and our content capabilities.
Building a whole new approach to content
When I arrived at Scoppechio in 2017, I took over the management of the production team as part of my CCO duties. Working with the CEO and producer, we saw an opportunity to build out a production team that would help make us more self-sufficient in regards to producing and executing our own work. In two years, we built a 10+ person production team to handle all shoots, edits, CG creation, animation and more for both our clients and others.
Evolving our healthcare work and capabilities.
I reorganized the creative department and established a creative healthcare team to focus on that vertical for the agency. Over time, we turned this capability into &Well, a healthcare and education agency. Check out the sizzle reel that shows some of the work I managed, executed, and created. And then go here to see this work in more detail.
Creating A Restaurant Agency
When I arrived, Scoppechio had a history of restaurant work, but it was mainly print and point of sale focused. I helped sell, modernize, and digitize our work to include more video, content, social, and more. See a sizzle of some of the work I led and executed as we grew our capabilities into what is now Ad Cucina, a restaurant agency.