Making an iconic dish into something more.
With the help of Stoopid Buddies Studios and Seth Green, the team who created the Emmy-winning Robot Chicken series, I helped bring Denny's most iconic dish to life.
I helped manage, concept and script the videos. I also helped define the looks of the characters, worked as the CD on set for the shoot and even came up with the additional iconic character, Bold Coffee. The content video series became a viral hit with people of all ages receiving millions of organic views and impressions across YouTube and social. I also helped manage, execute, concept and write the rest of the campaign which featured social, digital, a custom website, advertising, and experiential. In addition, I got to help turn the Slams into real life mascots for the brand.
The work helped Denny’s achieve an increase in unaided awareness conducted before and after the launch. The series was also credited with driving an increase in sales that helped propel Denny’s to record earnings.
Credits: Con Williamson, John Cornette, Craig Melchiano, Rick Bryson, John Macaluso
Anthropomorphizing breakfast.
Working with Seth Green’s Stoopid Buddies Studios was an amazing experience. Check out some of my favorite episodes that I helped concept and write. The first episode features Bold Coffee, a character I created, and was perhaps my favorite episode.
