An Age Old Tourism UX Problem

Most tourism sites suffer from the same problem - lots of content, but no real context that makes it easy to plan a trip to multiple places. So when Ohio was looking for a way to connect people to a variety of interesting trails dedicated to beer, wine, ice cream, donuts, history and more, we had an idea. Create a one-of-a-kind interactive map experience that focuses on content in context.

We tapped into Google Maps API, Google Places listings, some custom UI, and a lot of great content to help users find things to do and where to do them with ease. The work below shows a quick case study around the trails map itself. And then you’ll see a few other parts and pieces around some of the pages used to highlight different trails.

The result was a much more user-friendly experience that made it easy to find your “It” in Ohio. Time on site skyrocketed to 2.5 minutes and attracted over 50,000 users through limited promotion in the first month. All of these stats were dramatic improvements over their prior analytics.